What is Wrong with Video Game Awards
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Topic started: Tue, 22 Nov 2011 13:05
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Umm
Anonymous
Tue, 22 Nov 2011 13:05
Brian Baglow is on the game panel for the Scottish BAFTA's and he previously worked at Denki?
Tue, 22 Nov 2011 14:19
I agree that the categories for games baftas would benefit from becoming more diverse. But wanted to pass on thoughts from having worked on Bafta campaigns for independent films where one of the main obstacles against diversity in nominations comes from the wealth of submissions vs what jury members will actually watch.
From my experience the cost of a film nomination campaign far far surpasses the few hundred were talking about here- (but I'm sure it does for games too). You're looking at around £10k for DVD screeners to be made and distributed to jurys in UK, LA & NY (oh and distribution is through Bafta suppliers so theres no getting a cheaper quote) ...then there are bafta screenings, again in the UK & US.
..but both of these are kind of your basic requirements. If you want members to know your film is nominated then comes the print and online advertisment campaign - again both sides of the atlantic- so around another £10/20k. But even with this if you're film didn't have a large scale release - despite its critical response- a lot of jury members still aren't going to pay attention - as they prioritise the blockbusters and large scale indpendents they missed at the cinema.
I'm not saying theres anyway better way to run the nomination process - but just wanted to flag up that the grass really isn't that much greener on the other side. Yes we've been lucky to have two true indpendents take the top baftas this year and last - but they were both still large scale indpendent releases with far bigger P&A budgets than most.
So I think the reason why Denki stood a chance in Scotland but not outside is really just a question of scale and the wealth of competition, which yes ultimately comes down to cost.
From my experience the cost of a film nomination campaign far far surpasses the few hundred were talking about here- (but I'm sure it does for games too). You're looking at around £10k for DVD screeners to be made and distributed to jurys in UK, LA & NY (oh and distribution is through Bafta suppliers so theres no getting a cheaper quote) ...then there are bafta screenings, again in the UK & US.
..but both of these are kind of your basic requirements. If you want members to know your film is nominated then comes the print and online advertisment campaign - again both sides of the atlantic- so around another £10/20k. But even with this if you're film didn't have a large scale release - despite its critical response- a lot of jury members still aren't going to pay attention - as they prioritise the blockbusters and large scale indpendents they missed at the cinema.
I'm not saying theres anyway better way to run the nomination process - but just wanted to flag up that the grass really isn't that much greener on the other side. Yes we've been lucky to have two true indpendents take the top baftas this year and last - but they were both still large scale indpendent releases with far bigger P&A budgets than most.
So I think the reason why Denki stood a chance in Scotland but not outside is really just a question of scale and the wealth of competition, which yes ultimately comes down to cost.
Wed, 23 Nov 2011 18:53
Great article. I agree 100%.
Sat, 5 May 2012 04:29
I love it how people desotry their electronics, but have no idea that MERCURY! is poisonous in all three ways; contact, swallowed and inhaled.So when you get a chance to desotry something that contains mercury at least wear goggles and a breathing mask plus gloves, won't hurt
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