With the exclusive video game license of the NFL and PLAYERS INC., Madden NFL 07 continues to be the No. 1 football franchise in history with more than 51 million copies sold. In its 17th installment, gamers can control the running game like never before. For the first time ever, they can step up as the lead blocker to create a hole, and then take control of the tailback and smash through, overpower or slash away from would-be tacklers as they fight for every yard. Innovative rushing controls give players a game-breaking ground attack featuring all-new jukes, cutbacks and the distinct running styles of their favourite backs.